ADAMA announced on April 2 that its novel in-licensed active ingredient, Feralla®, has been approved in the European Union (EU). At its March 2025 meeting, the Standing Committee on Plants, Animals, Food and Feed (SCoPAFF) approved Feralla® as a low-risk active substance. This approval marks a key milestone toward the launch of Feralla®-based products in the EU. The first product based on Feralla® will be launched in the UK in the second half of the year, with expansion to other European markets to follow.
Molluscicide products containing Feralla® will deliver significant advantages for farmers, offering a faster stop-feeding effect and superior pellet durability compared to ferric phosphate alternatives. Field trials show that Feralla® reduces crop damage by up to 90 percent within three days of application.
Powered by ADAMA's proprietary Desidro® technology, Feralla® enhances bait attractiveness and pest palatability while using a lower concentration of active ingredient, helping farmers achieve their sustainability goals. This unique technology employs a multi-stage drying process under carefully controlled humidity conditions, giving the final product exceptional resistance to mould. It also boosts weather resistance, ensuring longer-lasting effectiveness in the field.
As European farmers navigate the challenge of balancing effective pest control with strict regulatory demands, the approval of Feralla® brings ADAMA a step closer to delivering high-performance mollusc control solutions that support green and sustainable farming while meeting regulatory standards and consumer expectations.